William Hill

William Hill is one of the most recognized names in the global gambling industry, founded in 1934 by William Hill himself as a postal and telephone betting service. Over the decades, it grew into one of the UK's largest bookmakers with thousands of retail betting shops and a comprehensive online platform covering sports betting, casino, poker, bingo, and live casino. In 2022, 888 Holdings acquired William Hill's international (non-US) operations from Caesars Entertainment, which had previously acquired the company in 2021. William Hill remains a dominant force in the UK market and continues to expand its digital presence across regulated European and international markets.